Concept designs for a fictional tea brand, including package and logo. This was made for my practice-based university dissertation, demonstrating the use of Gestalt principles in logo design. The logo is where the Gestalt principles of proximity and multi-stability come into play: the mint leaves alluding to the tea's flavour define the shape of a cauldron, while liquorice plant stems take place of the steam waves from the cauldron.

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The box is designed to be simple and slightly minimal in the typical style of tea package designs, but the typeface, textures, and the “witchy” inspired details such as the sparks, moons, and wave pattern (resembling smoke clouds) add character. The calming colour palette, consisting of different shades of green and white, are made from the mint green in the logo, while the minor detail of purple in the liquorice plant adds contrast.